Off the Deck
Golf is so much more than the scorecard and those birdies that are rarely made. It's about the people you meet along the way. From lifelong bonds to unexpected fast friends, Off the Deck highlights the lives and stories built through the game of golf.
Off the Deck
Kam Kelly & the King Kollective
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In this episode, Kam Kelly shares the creative process behind his unique golf events, from theme development to execution. Discover how he transforms ideas into memorable experiences, the challenges faced, and the inspiration drawn from movies, characters, and his passion of hiding Easter eggs in his work.
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Driver off the deck for Cory Connor. Here's driver off the deck. They're hopling. The driver off the deck. I think you would try this driver. Oh my god.
SPEAKER_02You have to put your foot on the gas. You pull out the driver off the deck and you put it on the green all the way up the hill.
unknownDon't stop, don't stop, get back again.
SPEAKER_05Welcome back to another episode of Off the Deck, Mr. Cam Kelly. What's happening? What's up, brother? How are things in your world? Busy.
SPEAKER_01Well, that's that's the wrong that's the wrong word. Um, let's redefine busy. Overwhelmed.
SPEAKER_05Okay. Well, I'm sorry to hear that. I I hate that you're overwhelmed.
SPEAKER_01Well, I my daughter just turned one. Um still trying to understand dad life and everything else that we're trying to do as a family, but you know, it's uh nothing that I I don't have a lot of of great, wonderful men, especially girl dads in my corner, you uh especially. So I've uh I'm I'm in I'm in good company, but you know, it's just same shit, different day.
SPEAKER_05Yeah, I understand that completely. And it it it doesn't get easier, it just the challenges change and you start having grown-up conversations. Like, so our our daughter started a new school this week because we just moved, and she's going through breaking up with her boyfriend. She's in fourth grade, breaking up with her boyfriend from the previous school because she's already met a new boy at the new school. And I'm like, Well, what are we doing?
SPEAKER_01First, yeah, oh my god. Wait, so where did you guys move to now? Because you were in Homewood, right?
SPEAKER_05We were in Hoover. We stayed in Hoover. Hoover. Yeah, we stayed in Hoover, but um wanted to get some newer construction and just wanted to we we needed more of a community around Whitaker, our daughter. Um, wanted her to have a place where she can run around and play outside. And we we had to, I mean, where we lived was fantastic in Hoover. Um but now we're in a neighborhood that has sidewalks everywhere. There's a I mean, she's for the first time ever, she had a kid come and ring our doorbell, doorbell and say, Hey, can Whitaker come outside and play? Like she had not ever experienced that until this move. Um, and like she got home today from school, she hopped off the bus and she was like, Hey, I'm going to Caroline's house to play. And I was like, Okay, I'll see you later. And she was like, When when do I need to be home? And I was like, uh, dark? I don't I don't know, I've never done this before. Well, you I mean, you did it as a kid. Yeah, but the world was different then. That was 32 years ago.
SPEAKER_01Yeah, well, that's fair, but at least within the same neighborhood, I would like to give the benefit of the doubt. But no, you you're right. Um, but that's awesome. I love that for you guys.
SPEAKER_05Yeah, and you're about to enter an incredibly fun age too. If your daughter's one, I mean, some of my fondest memories are of my daughter when she was like two and three, because that's when like Sesame Street is like full bore and they start picking up on music and singing songs, like the letter of the day on Sesame Street. Like, if I've sang it once, I sang it 500 times. Like, it's that's stuff that you're gonna really, really enjoy.
SPEAKER_01Yeah, yeah, no, it's a it's a it's very interesting, even within the last few months, on how things have transitioned. And definitely I'm gonna be the one that is like she has two teeth, and I didn't even think, oh, hey, we should probably start brushing those teeth. Um, so it's it's little things like that. I'm like, I'm looking, where are the other, where are the top two? Where where are all these other teeth? Right. And uh she's had them for probably at least a a month or two, and yeah. Took her for a year checkup, and I'm like, yeah, have you found a dentist? No. So yeah, little things like that, but you know, I digress.
SPEAKER_05Yeah. Well, it's there's no greater joy in my life than being a parent. Um, yeah, it's and I'm I'm so thrilled for y'all to get to experience that too. It's and you you get to the point, like I was just saying with mine with the whole boy trouble, whatever she's going through right now as a fourth grader. She I I mean at one point she was like, Yeah, I'm I'm dating so and so. I'm like, You haven't dated anybody, you're you're you have not been on a date. You go to the same school. Right. That's the extent of dating. Um, and so it just like I said, the challenges just change, they don't get any easier, but then you realize like you'll blink, and yours, you'll be like, Oh, she's not a little baby girl anymore. She's an adult, right? You can have real adult conversations, and that gets that gets a lot of fun. It's it's so much fun.
SPEAKER_01Yeah. I'm looking forward to it for sure.
SPEAKER_05But take it all in white hand right now because you'll blink and she'll be that 10-year-old talking back to you from the next scene.
SPEAKER_01The the days are long, but the years are short.
SPEAKER_05That's well said.
SPEAKER_01It's essentially that's that's essentially like how I can and I I can't remember if who said that to me, or you know, it just kind of developed, but it is the absolute truth. These these days can last a super long time, but the fact that she's already a year old is crazy to me.
SPEAKER_05So well, this is a golf podcast, and I love that we're not even talking about golf.
SPEAKER_01Let's let's talk about some golf. What do we want to talk about?
SPEAKER_05Well, I want to talk about the the inspiration for you and your events and how those came to be, because by we've set by many a fire and had many a conversation well into the evening, and I don't know that I've ever asked you about the kingdom and and how those came to be.
SPEAKER_02Yeah. So gosh, what was it? I think it was 21.
SPEAKER_05For the listeners who don't know, because I know a lot of people will listen to this that have experienced your events, and but what what what are they?
SPEAKER_01Yeah, so right now there's um it's like a side hustle of just the King Collective that came into effect, I guess the third year I've started like to do these golf events, and everyone's doing a golf event. Um, this was before COVID. Uh the the circumstances have always changed year to year. But uh I was in a time in my life where I just moved to Knoxville and I was looking, I I'd gotten back into golf, and I was so addicted to this boutique golf era that we had, and it was it was glorious. Um, but so many different new creators, so many different just I think that was really the early birthplace of r what you're seeing now with even YouTube golf and in different ways. Uh I I think that's all uh shaped in its own matter and its own way. But like I started networking a lot more with people in the golf community throughout, I just started buying everything. And that was my way of meeting people and getting things, and um, I don't know why I did that. That was very not financially smart. But uh I I then I then figured out okay, what I liked, met a lot of people, started collecting stuff, which uh I've been known to have a few things along with, you know, Cigardon and all those other guys that just were were junkies, and so everything stays in the family. But otherwise, um these events, I started meeting more and more people, and then uh Zach Blair, uh I got an invite to the ringer. And this was I was late to the party. It was uh, I believe it was the third ringer at um Dormy Club. And I was able to go there and meet just some fantastic individuals and understand, okay, meeting a lot of people that I really enjoy being around, even outside of golf. What's something that I can do, whether it be one time a year, you know, if they're in California or if they're next door, like what's something that I can do? Figured that was also a time I was getting really involved with Sweeten's Cove, getting a membership there, and developing a relationship with Matt. I figured, why not have an event at Sweeten's and figure out if people like I've got some ideas. Do people like them? Sure, maybe we'll figure it out. And uh yeah, I just I worked with shout out Seth McWarter, another uh very, very talented individual who he has done all of my branding. I think we've probably have close to 50 assets, it wouldn't surprise me over seven years. Yeah. Um, I think the second year we probably had eight or nine logos, which is just stupid. Yeah. So um, I mean, the the whole purpose again, like I I've only done one a year. It was a creative outlet for me. And um I just I wanted to bring people together. It really wasn't anything more than that, and I just thought, let's do things a little differently. Once I did an event, I would I told myself I'd never do it again. And so far, I I you know I would like to do some events over again because they're awesome, but I think it's just something that I needed for for myself to bring people together, and you know, at the end of the day, and and you're well familiar, it's it's not about the game, it's about the people, it's always people and it would it's it's how can you bring those people together through whether it's a game, song, wisdom, whatever you do. Um, so that's kind of a little bit I I mean again, still doing it once a year. I uh I tried to to do a little bit more. I can't compete with the golfers' journals of the world, and they they the fried egg, like they they've got it down. So well they have staff. Yeah, and that's the other thing too. Like I just I I'm not I'm not up to to streamlight it out to a staff and and all of that stuff, but I just um no matter where it's at, I think it's really cool to tie a lot of things in. And I love Easter egg, so everything's a hidden gem, and even within the logos, so it's just the little details, I'm down that rabbit hole. Oh, but man, I could talk if you want to spend two hours on the phone talking about freaking the details I've had over seven years, I'd I'd love it. It's it's so cool. It's it's it's a lot of fun. So those that create in their own way know what I'm what I'm talking about.
SPEAKER_05Well, and that was so I wanted what what venues you've done Sweeten's Cove, you've done the Fields Club, you've done Goat Hill.
SPEAKER_01Yeah, so we we did the first two years, so Breakfast of Tiffany's and Mad Hatter, oh, three years, and Masquerade were at Sweetens. Fourth year was Kingdom, that was at Goat Hill, and then uh year five was um the factory at Sugarloaf in Whitehall, uh sorry, Whitehall, New York. So Sugarloaf Field Club, and then last year was Fields Club, and this year is gonna be Fields Club as well.
SPEAKER_05That's I love that you did the first one and were like, I'm never doing this again, and you just rattled off six years of venues.
SPEAKER_01Oh, I've I've probably got 30 different event ideas, I've got three different notebooks, um just lists of different things, and I think I looking at it not just from say a movie, which it's probably the easiest. I'm a very visual um person when it comes to inspiration, and I take a lot of inspiration from tattoos and when working with Seth, but like I try to look at things from a different lens, like last year being Hook, look at it from a villain perspective. Uh it's those things to me, like doing Mad Hatter of from his perspective and and my interpretation of that, and not doing Alice in Wonderland. I don't even know if I want to do Alice in Wonderland again because it'll it'll get me too close to that. But you could do an event off of each character. And I I'll say this before we go move uh before we move on, because my initial what I initially wanted to do with the factory is I wanted to have an event for each kid. And so we would do four events through the year and then a fifth event to idolize like Willy Wonka, and I just couldn't logistically and time-wise figure it out. But but that's like those are the things that I think of, like doing an event strictly on Verucca Salt, who's not pleasant, and you know, different things like that, but it just you know, you adapt, but it's it's all it's so much fun.
SPEAKER_05It's uh well, I love what you said about just the creative aspect of it because one of the things that just for this podcast, and this is our I think 32nd or 33rd episode you're cooking, is that I didn't realize how much I wanted an outlet to do this until I started doing it. And it like we all have nine to fives. Um, I'm in sales, you're a pharmacist, like, but the there were the purpose that it gave me, and just like and and I'm not an I don't have an ounce of the creativity that you do, but being able to think about like a logo and design and putting all that together and just like the freedoms I had do it, like it it gave a purpose that I hadn't experienced in a long time in a professional context. Like we remember, we were talking about our our children earlier, like that's a different, whole different level in conversation. But just the there's something really fun and and freeing about like, hey, here's a blank slate, go create a podcast, or here's a blank slate, go create a golf event. And and very similarly, I it's not initially the same level as you do with you have 50 or 60 people at a golf event. I love bringing people together to talk on here because 90% of my guests are first timers on a podcast. And every single one of them, we finish recording and they're like, that was so much fun. And I'm like, Yeah, isn't it great to talk about golf? Like, yeah, we love talking about golf and and all of our experiences. And so it's yeah, there's something about one of the reasons why I wanted to talk to you was just the that aspect of your life of creating those events and all of the sweat equity you put into them. It's it's a lot. And I'm I'm sure there's when you get the the logos and and especially with when you kind of see it come full circle from just a concept you have on one of those notebooks to then it becoming a reality and you seeing the swag and like just all of that has to be incredibly fulfilling.
SPEAKER_01Oh, 100%. That's why I do it. Uh and and there's I mean, I don't play in any of the events. Really? Okay, I don't I didn't know that. Yeah, I don't play, I've never played in any of the events. Uh I've made it of probably my number one rule is that I don't play in the event. Uh, because one, I originally started doing these to bring people together, so I want to see everyone. So I get in a cart and I just like, yeah, I'll have my clubs and I'll hit shots, but like I want to see everyone on the course as much as I possibly can and catch up with every single person. Um, so yeah, I don't I don't play. I know that a lot of people do, and I don't hold that against them. I do find it a little salty when I see uh an event host win their own event, but who cares? Yeah, we're all amateurs here, like but that I mean that's just that's a me thing. Um and and two, like I've got too much anxiety of like I want everything to be perfect, so I go back and like check everything and all that stuff. But at the end of the day, too, it's I I don't even know how some of those guys can do 20 plus events. I mean, granted, it's a little bit more streamlined, but that alone is is impressive. So anyone doing this, I mean, they understand the work.
SPEAKER_05What's been the biggest challenge that you did not think would be a challenge?
SPEAKER_01I guess um needing help in the way of I've got and you met Logan, but he without him, I feel like the things just start to unravel. He's like the glue that, you know, especially on event day, and and I I don't think you'll hold hold this against me, but like, you know, these day of wedding planners, and that's kind of how I see it in terms of a big event like that, you've got a wedding planner that has all their people taking care of everything. Logan is my people that takes care of everything. Like he's he's the brains, he will just do anything that is needed. And um I didn't realize like how much, based on my own expectations, what I needed outside of okay, hey, I cannot do this. This is not just a day of hosting buddies at Sweetens. This is like people paid some pretty decent money and traveled across the country. Like I I need to make sure and deliver. And so I think that's where a lot of that comes from. But um yeah, it it it changes from year to year, but I would say that's probably the biggest biggest challenge I came into early on.
SPEAKER_05How open are clubs or courses to hosting the events?
SPEAKER_01That's a great question. It it depends. Um, I I'm a I'm a little bit of a shy slash bashful person. I don't like to ask people for things, especially like cold call. Like I will, but hey, can I use your golf course? Yeah. Well, and and it's a matter of like understanding, okay, what does it take for me to run out the golf course? And I understand I'm a nobody. Um, but I think it I'm every course I've hosted an event, it's been through a network connection and a friend and you know, people that I've known and developed, you know, through relationships. So I've thought about doing like trying to go big. I I think from a budget perspective, I don't have the leverage to make it work unless people truly want to spend like$3,000 a weekend, which I don't, I don't, I don't want to do that. Like I'd rather have 72 people pay 500 to 1,000 to like two days, all you can eat. That's another thing that's big with me, is people don't realize when you play golf and when you whether you're traveling or you're doing an event, how monumental the food is. And sometimes if you're not talking about the golf or the people that you met, you're talking about the food. So that's that's something that um I I plan the entire menu. Everyone's fed.
SPEAKER_05You don't have to worry about it in the entire menu.
SPEAKER_01Yep.
SPEAKER_05And source local restaurants to cater or what?
SPEAKER_01So while I was at Sweetens, I developed a really strong relationship with Jason Bowers, who's prominent in the Chattanooga area, and you know, obviously with the food truck there. He um he and I on the same page, he absolutely him and his team have just knocked knocked it out of the park. And it started with Breakfast at Tiffany's, so I did chicken and waffles for breakfast every year. And that was kind of the thing people associated with. But like, yeah, I developed relationships with local people um outside in California when we went over there. Had a local restaurant and uh actually friend that I had met through going there, his restaurant catered. Um in Whitehall was a little different just because of the area, but we we got another local place where we were able to source food. And then most recent at the fields, I mean, uh the setup there is uh, and I I don't have all of the handles to like give the proper praise, but uh the that changed my entire perspective on food at a golf course was with Ashley and the fields and working with Jamie and his restaurant and the fact that he he goes all out. Like understanding the same day, he didn't know the theme, and I talked to him for about an hour. By dinner, he had things not only more than what we discussed, he had mind you, this was for hook, he had a a sword, he had a treasure chest, he had pirate and everything themed. And then later on, yeah, later on, he he made ice cream for the guys with nitrogen, liquid nitrogen. Nothing we ever talked about. So it's like things like that, those guys are hey, do you remember when Homeboy made ice cream with liquid nitrogen? Like what other golf event has done? Like it's the little things um that really I mean, that's the randomness of what you remember brings you together. And I I mean, we still got group chats for years. Like this is it's it's just really cool to bridge that gap and for me to just see everyone enjoy it. That's the whole point. It's some. I mean, and then I it's all chase for me. Yeah.
SPEAKER_05Yeah. And there's something there's some beauty to some of the venues you've chosen of Sweetens, and I haven't I've haven't experienced sugarloaf in Whitehall, but I'm familiar enough with Goat Hill and how casual it is. Sweetens, obviously, very casual. Fields Club, very casual. So you're going to places that you're not worried about taking your hat off when you walk inside. Or a tucked in polo shirt.
SPEAKER_01No. But um, you know, if if I were to do something like that, I know that that's not gonna change kind of the atmosphere and the vibe. And I think that there's a a big I think there's a big um, you know, boundary and understanding respect of where we're at and having a good time because again, too, like, yeah, I want everyone to have a good time, but the second you do something that disrespects yourself, the course, me, that's it. Yeah. Hold yourself to that standard. And and I've never had an issue with that. I mean, they usually fall asleep before there's any problems.
SPEAKER_05Well, I was about to ask if you've ever had to ban anybody from your events.
SPEAKER_01No, not not ban. I I have had to um help carry someone off of Sweetens before. Okay.
SPEAKER_05Bless this one. Which is not the first time it won't be the last.
SPEAKER_01That's that that's a no. Drinking and heat aren't aren't a good combination, but otherwise, yeah, no, I'd never ban someone unless, you know, they did something just absolutely moronic. Illegal. Otherwise. Yeah, that too. Or hurt someone.
SPEAKER_05The swag for these events has always been unbelievable. Um, which I'm embarrassed. I haven't been able to attend one yet. What has been your favorite swag item? I mean, I the trophies are incredibly ornate. I saw you didn't. The trophies are my favorite. You did dunks one year, right? Custom dunks.
SPEAKER_01Yeah, Kingdom. We did uh custom, custom dunks for everyone, and it was the uh like elephant uh Jordan print, red and black on the checkered. Um trying to think best swag item. Honestly, the my favorite things are the trophies because they're just absolutely absurd. Um, but in terms of swag, like I really try to think of practical stuff.
SPEAKER_05So um which I love that because we all get golf towels. We we all have right now.
SPEAKER_01When I think of like what would your wife like? What would your family use? Like, and also what is something multi-purpose? So I got a little inspiration from the masters when you know they have candles. I don't know if people have don't sleep on their candles, they're amazing. Okay. Finish burning it, and it's and it it's great, Rox Glass. And I keep looking because I've got one over here. But I did that when I was in Knoxville. It was um for Masquerade. I did uh there's a local glass blower who also owns a brewery, uh, Pretentious uh Brewery and um Pretentious Glass Clow. I've I've worked with them probably every year since Matt Hatter. They've done something for me. So Matt and I have a really good relationship, but um I did one of their kind of neat tasting glasses, so it looks like a snifter, but then I also had a local um, like I don't know, candle maker or you know, whoever makes just whatever type of candle fill the glasses up. And that was one of the big T gifts. And granted, I I kind of I like people to have things. Like if I could give everything away, I would. Because I just love sharing that. But it was it was that a little bit of a candle, and then you know, one when you're done doing it, you have the glass, and at the bottom was a stamp of one of the logos. So I to me, I think the most practical stuff is the coolest. So that that's definitely up there for me.
SPEAKER_05Uh we got a blanket when you're at another event, and like the blankets blankets are also I've done a lot of blankets. Yeah, like that blanket is my like napping blanket. Like I love that blanket. Um and where does the inspiration like we talked about the villains and and you just pulling things from and you said the the notebooks, but is this the kind of thing that you're driving down the road and an idea just hits you and you're writing something down, and then that might be an event in four years? Or or what is the the planning look like for this? Because it's it's extensive what you do.
SPEAKER_01You've got a lot of great questions in the fact that uh yeah, like that's why I like to really focus on some like one thing that I can do and just tear it up in so many different details. And and looking at like one year there was a treasure hunt, you could find different. If you, if you I did a riddle for each one of Sweeton's holes, and at the end of the riddle, there was a like a prize. At this point, it was a shot of Malore. You had to take the shot, and then I gave you like a it was like a a Ben Franklin silver dollar or something different, like so things like that. But yeah, essentially it's one of those things where if I come up with an idea, I have to write it down, otherwise in 10 minutes I'll forget it. Um, my wife helps me a lot um with any inspiration of hey, write that, write this down, and she already knows what I'm talking about. Um, but I try to give myself a few months to just not think about it. And then, you know, and I I know that we're I guess we're a family-friendly podcast, but I take some vitamins and I just go into creative la la land.
SPEAKER_05Yes, but technically family friendly, but yeah.
SPEAKER_01And I I I take some adult vitamins and I just start thinking of things that I like and different things that make sense. Um, you know, these these themes don't have to be a character. It could be a place, it could be, I mean, I I've done movies, I've done books, I've done plays, I've done kind of really everything that you can think of. And honestly, the the theme for this year is something that has been on my list for a while, and I'm not I'm not doing the main character of it, but yet when people figure it out, they're like, oh, okay, makes sense.
SPEAKER_05So when when will you make that announcement?
SPEAKER_01Uh let's do it now. Why not? I don't have the branding, but I'm still working on the branding, but I'll tell people what it is.
SPEAKER_05You sure? You want to do that now?
SPEAKER_01Yeah.
SPEAKER_05Why the hell not? Yeah. Okay. So the 2026 King Collective, you call it King Collective, correct?
SPEAKER_01Yeah, King King Collective flagship event for this year at the fields. It's uh the last weekend of August. It's going to be the sweeper. And it is going to be based off of Bert from Mary Poppins. Mary Poppins. It's a chimney site. It's a chimney sweep.
SPEAKER_05I can't believe I was from that, but I did.
SPEAKER_01I got chills from that. So and I I, dude, I have never told people the theme without having branding. So the fact that I don't have anything to show for it, and just showing, like just saying the theme is a lot for me because I like to back up, I guess, whatever hype it is of understanding, I don't know, what is it? Like it's gotta be cool. So I would like for people to stew, and you know, those that know me or whoever, to feel free to send me a text. But people that are close, they've they've guessed this theme. I just I'll never tell if someone gets it right. Yeah, because it's usually, I mean, it's usually not they might guess like last year, a ton of people guessed Peter Pan, but you know, looking a little different. So yeah, it's hard not to go. I mean, Mary Poppins is awesome.
SPEAKER_05So will you be dressed like like Dick Van Dyke and and Bert on at the Fields Club?
SPEAKER_01I need I need that whole what was the like the big drum on your back and like the one-man band that he had. Right. That that's what I need, but that also gives me anxiety when I see all of that. But I'll I'll at least I'll have some sort of hat, or I don't know. Who knows?
SPEAKER_05Well, and one of the things I love that you do is uh like you kind of hit on a little bit with with hook and how each of these characters have different elements, but you find all these different little threads and pull on them for the swag, like you mentioned the eight or nine logos for one of the events, and and so it's cool that you take that character that already exists in whether it's the Mary Poppins world or the world of Alice in Wonderland, and it's almost like you give that character a new life that didn't have within the world that it lived in. Is that a fair statement?
SPEAKER_01Uh 100%. And I'm I see that in real time as I am planning the event. Uh, I think Hook's a good example too, because going down that rabbit hole, I mean, that movie was a big inspiration, and everyone, you know, I I think a lot of people forget uh that Robin Williams role and you know the incredible cast that that movie had. Yeah, it was a killer. Um, I mean, what oh gosh, who was it? Uh Glenn Close had a cameo in it that no one under like no one knows, or I guess if they've seen the videos, but like as one of the okay so she was she win the boo box. Remember at the beginning? Yeah, yeah, yeah. Um that was that was Glenn Close. Yeah. Wow, okay so it's little things like that, and um, there's a can not a conspiracy, but like I guess a Reddit rabbit hole theory that Hook is not the villain, that Peter Pan is actually the true villain and has been hunting in like terrorizing Hook. That actually has a lot of legs, but it's it's things like that. Like, um, I I mean with Masquerade, the the Phantom of the Opera, like I that's probably been my favorite iconic character outside of of Willy Wonka and all these other things. Like, there have been a lot that have transformed my life. I mean, the people that I've met alone through these, I mean, one one guy married me. I got married at Sweetens. Like, that says I was gonna ask you about that. I want to talk about that. That should say enough. Yeah. Um, I got I got one of the sayings tattooed on my on my leg. Like, I don't know. It's just I I dig it right now.
SPEAKER_05What event's been your favorite?
SPEAKER_01Madhatter. It's the best theme I think I can ever come up with ever. Um I don't know. It's just I think the the combination of the timing, being at Sweetens, the people that were there, the logos involved. Um, something that I I think I've only really talked about once or twice was we we had um a gentleman, his name is Jordan Barnett, really, really selfless, incredible, kind, wonderful individual. Um, he came to the the first few events, and um he unfortunately ended up passing away after that. And he was he was one of those people that would send you a text of of like, hey, bro, I I sent you something. And it's like an insanely expensive custom either golf acceptor accessory, a driver. I mean, so many people can vouch for me on this guy. He's he was just so incredible. And um one of the things that I ended up doing was uh I ended up one of the logos with Matt Hatter. I had I mean there's you can you can look at one of the logos on our on our Instagram, but um it's essentially it has three different clock hands, and it's for his birthday. So he was born on June 15th. So you'll see the hour and minute hand on 6 and 15, and then um for however many players the third hand was for how many players that were there. Yeah. So it's like little things like that. People that I mean, our lives move on, and I and I hate to say like no one's ever forgotten, but life moves on. He had an incredible impact to a lot of people that I know. Um, but even in the short time that he was in my life, I mean, it it it was big. And so I like doing things like that and not to kind of go down that that path, uh, but it's just it kind of brings back a lot of memories that you don't think about. I mean, he I it was it's so funny. Like we have uh a video um guys staying at the Hampton Inn in in Kimball, and Homeboy has two carts full of food and booze just for their uh their hotel room, which everything was already included in the event, but this was that he already brought, and luggage and golf clubs. And it it's just it's hilarious because you know you don't think, all right, well, a weekend I'm gonna bring a duffel bag, but this guy comes fully loaded. Two carts full of stuff, right? Yeah, yeah. Pants falling down, she's got a Glock, and like it's like, what are you doing? That's awesome. It's amazing, though. It's good people, yeah.
SPEAKER_05So you mentioned getting married at Sweeten's Cove. Um what was that experience like?
SPEAKER_01Um probably more chaotic than it needed to be. And this is from me. This is not from Matt and the and the guys there. Those those guys, like they did me a favor. I uh my wife wanted to elope in Iceland, and so that's what I tell people we still did, because technically, I mean, we did, but I didn't want I I wanted to make it official before we left the country type of deal, even though Iceland makes it very seamless for for Americans to do that. But I figured, I mean, why not share this special moment with a place that has been absolutely monumental in my life and has been there for me through every emotion I've ever experienced. Um so I think I mean it was just a a question, and and Matt and Colt and John, like they were phenomenal. And the fact that Matt said yes, I was just ecstatic. Um and it was a ton of fun. Everyone got way too drunk like the second that it was over.
SPEAKER_05But at Sweden's can be the course.
SPEAKER_01I mean, we had the court, well, so it was, you know, uh fr friend friends of uh friends of the bridal party. I mean when you have an open bar at at Sweden's, I don't care who comes, it's you you're in for a treat. But that was when we had to shut the course down. So like I get a call from Matt and saying, I've got good news and bad news. I thought okay. I've played this game with you too many times, but let's let's go with the bad news. Like, all right. He's like, let's go with the bad news. I'm like, okay, bad news. All right, the good news is you can still get married at Sweetens. I'm like, bro, I need the bad news. It's like the bad news is you can't play. We're closing the course. I'm like, easy. Yeah. That's that's the one time I will be okay with Sweetens closing as long as we can still do that. So yeah, I mean, just wanted to have something small. Jason did the food, you know, pretty, pretty easy. I did another friend, uh Jeff Marsh, crushed the pictures. That's really where everything went to. Uh, we we have pictures for days, and I don't know. It turned out to be one incredible weekend, which I now understand like it might be changing for those that want to have events at Sweetens. I don't know if that's still a thing. Um, but I I understand that it'll be a different property, and I can't wait to see it. I've been it, dude. I'm I'm having withdrawals. The fact that I haven't been there in who knows how long, since remember, since Endeavor.
SPEAKER_05Really? It's been that long? It's been October since you've been there.
SPEAKER_01Yeah, because I I didn't go to uh the uh ugly sweater.
SPEAKER_05Okay. Which you're gonna do. So that's usually the last thing. Yeah, I know.
SPEAKER_01I have the trophy run at the time, like I'm not on the team, you guys win, you know. Yeah.
SPEAKER_05Oh, that's right. You were supposed to be arguing, you bailed. That's right.
SPEAKER_01Yeah, I could I could I couldn't do it because it's always around my wife's birthday. And so like I have to pick and choose depending on how it lands on what we're doing. So, of course, and I mean what 2025 is the year of of Poppy, so he's gonna have his year, and then he's never gonna win again. Yeah, you heard it here.
SPEAKER_05Yeah, if if only that were to be the case. I've I imagine he's just gonna keep adding trophies to his case.
SPEAKER_01Oh, dude. I mean, he can do it, but if you only have one knee, uh he's gotta adjust. I don't know.
SPEAKER_05So how's how's your golf game right now?
SPEAKER_01I haven't I haven't played a round this year yet, which is unheard of for me. Yeah, we're in April and I have not played a round of golf. Is that just work parenting? What I've gone to the range twice. Yeah. I think it's it's a combination of of work, parenting. Also being in Louisville, the weather, our weather schedule from January to now is is usually a crapshoot. I mean, the same thing with the flooding at the cove. Like you never know when it's gonna happen. You hit a threshold, but like we we got more snow. Um, we we had about three weeks where it didn't go above freezing, which for this area is just not normal. And so now we're about to get into tornadoes. And so that on top of I watch Everly on Saturdays. My my wife does a retail schedule, so she's off Sunday and Monday. So Sundays are like our family days.
SPEAKER_04Okay.
SPEAKER_01And it's tough, it's tough being away, but like I've I've been consumed like it if I really wanted to, I could have. But all that to say, my golf game should be should be elite to not have bad habits for at least two rounds and then go freaking.
SPEAKER_05Because it's been so long since you played.
SPEAKER_01Oh yeah. It's it's weird how that works. Like, if you take a break, and it it's different for everyone, but like I've found that if I take a break for like two to four months, a lot of times I'll shoot par, which is so weird. But you just for me, I I it it takes not a ton of swings to remember bad habits. So that first round, I'm just like, eh, let's go with it and you know, see how it develops. The the problem with me is when I play multiple rounds consecutively, and if there's an issue that I can't work out, like I'll take half swings to find the club base. Like you you do whatever is needed, but uh right now I would say it's unknown the golf game.
SPEAKER_05Okay. Which uh nearly every time I've played with you, you have pulled a persimmon out of the bag. Have you always hit persimmon off the tee?
SPEAKER_01Or is that is that so I did sweet and so I I know I actually and the reason why we're we're mobile now is because I want to show you some of the ones that I've done, uh some of the bags that I have of of these, but like I um I went to Bandon with a great group of guys, and I started playing Persimmon right before that, and it and it reset golf for me, reset expectations, it reset um just everything I knew and saw on like the modern game of golf. And um man, like that, I I some I think would argue puring a four iron is one of the best feelings in golf. Puring um a persimmon club, there's no better feeling on the planet for this game, personally. So I I I started playing that when I went on this trip to Bandon. And I've always I've had uh at least a driver in the bag for eight, at least eight years. There was a probably a two-year time I didn't play any modern driver. Um but I mean it just resets expectations. Like I'm further back, my scores didn't change that often or that much. Uh I mean you just understand if you don't if you don't get it, you're struggling for par.
SPEAKER_05Right. So do you own any that Sidra Larson built?
SPEAKER_01Um I do not own any, but I actually uh uh he'll uh I ended up down the rabbit hole with him not too long ago talking about persimmons and looking at some of the ones that my father-in-law has given me. So I met Trevor. Yeah. So I I uh I met Trevor through the kingdom, and he came to that event and uh he started doing persimmon. Yeah, and I I've been kind of at least early on, like I've just been watching from afar now. It's it's really cool to to see what he's doing. And um being in Louisville, I mean, I I've I've known Jeremy Wright, who owns Louisville Golf for a while now. I actually I met him through Peter Schmidt, and um, you know, being 20 minutes from his warehouse is it, dude, it's a family fun land for for all of that. Um but to go down the persimmon pathway, so this is actually Ryan's. I uh I had it, but this is it's the one that that Trevor built for him.
SPEAKER_05Oh yeah, Larson Golf.
SPEAKER_01Yeah. Um because I I I think the last one of the last times, I guess it was Endeavour. I tried it for one of the rounds and it stayed in my bag. And oops, sorry, Ryan. But he'll get over it. But I don't yeah, but I don't I don't have any from Trevor. I honestly like I I I haven't bought lated. The last thing I bought was a a Scotty putter from uh I've been out of the game. Like I used to buy, I used to buy and trade and sell all kinds of stuff. Now I'm just on the sell, the cell train because yeah, I was gonna say something about that because normally you're pretty active on social.
SPEAKER_05Yeah, yeah. Kid will do that to you. Um posting.
SPEAKER_01Yeah, I just like the posting. Well, I I want to go back to telling stories because that's what you know makes it fun for me. I mean, like for instance here, this is this is another thing is early on, finding people, finding people that have a very good skill set and that don't know whether they turn it into a brand or not. So like I um I one of the one of the big things that of course you're familiar with too, like in Matt and all the Sweetens events, like there's a new flag for everything. I would love to take credit for the fact that you know Matt and um and and Nathan got got hooked up. And so like this whole other guy, like I I had used Push Cut, and I forgot his name, so I'm apologies there. Uh for Breakfast Atiphonies, I'm like, I need someone to make flags because I don't like again this this was Breakfast A Tiffany's, this was Mad Hatter. Like, oh here we go. These are not typical normal square flags. So like I gotta find someone, and and he reached out and he's like, okay, uh, I haven't done these before, but I'll give them a try. I'll work on it, you know, with my wife. I'm like, all right, cool. Let's design it. Like he does these head covers. Like he made, he made for Mad Hatter, he made an actual hat. And this is a blade putter cover. That's so cool. Right.
SPEAKER_05Yeah, for the listeners he's holding up, it looks like the hair and the hat that the Mad Hatter wears.
SPEAKER_01Yeah, it's it's exactly like that. Um I the creativity of these people, and and that like I yeah, I'm taking I'm taking credit of what's produced because you know it's quote unquote my idea. But when I talk to all of these different talented people, it's it's hey man, this is what I got. Do your thing. Yeah, I think that's that's where I am able to trust, unless I have a vision for it, depending on what it is. Um but yeah, like I think on average each year I work with at least 25 different people, different vendors. That's crazy. If you look at it, if you look at everything from stickers to invitations to, I mean, the whole wax seal thing. Like I've got a lot of different ideas for this year that like right that I have an idea for this year that the invitations will be one of the big swag uh gifts. Like this will not this this will probably this will come in a box.
SPEAKER_04Wow.
SPEAKER_01And it'll and it'll be an interactive invitation.
SPEAKER_04Good stuff for righteous. Yeah, that's so cool. Yeah.
SPEAKER_01Yeah. But I I mean, again, like it's it's been really cool to see, even like I I have a starter box I did, and a lot of it too is is kudos to to Zach Blair. He's a creative genius for also playing on tour and and doing everything that he is.
SPEAKER_05So has there ever been a concept that you thought was just too overwhelming to try and uh tackle?
SPEAKER_01In terms of a theme?
SPEAKER_05Yeah.
SPEAKER_01Um, I mean, y yeah, but typically it's because so I I guess I don't look at themes uh in the overarching totality of say, hey, let's do Lord of the Rings or Harry Potter. I would be I'd be taking either a character or some sort of item or even a scene or something like that that would carry the theme. Because to me, if you did a theme on Lord of the Rings, what the hell? Right. Like, where do you start?
SPEAKER_04Yeah.
SPEAKER_01Right? So um, that would be something where I'd look at Gandalf and I'd do something with the staff and I'd go from gray to white, like that would be something very easy, or you know, the elves, you could easily do something there. Like, so that's kind of how my brain works with it all, and and you you definitely get lost in the details, and I I know that the details that I care about, I I guarantee the majority of you guys don't even know, or like, and it's not, it's usually because I don't tell them. That's it's all it's all me. Like, I don't expect anyone to understand the nuances and the details because I forget to tell them.
SPEAKER_05That's cool though. I mean, but like you said at the very beginning of like you love Easter eggs, and so there are Easter eggs in everything, and it yeah, yeah.
SPEAKER_01Look at the first logo in Breakfast at Tiffany's. Um, the syrup drip is um it's in the shape of five green. And I told Seth to do that. That's sweetened specific. Oh yeah. That's there's another, there's another uh one where we did Tupac Bunker as an outline. Um yeah. There's there are Argystrigs in every single main logo I've done. That's really cool.
unknownYeah.
SPEAKER_05So but is Seth McQuer? You must have some kind of grandfather deal with Seth McQordor because he is a hot commodity.
SPEAKER_01Yeah. I I I would not have this without uh you know, befriending him early on and working with him. And also, too, I don't I don't pressure him. I usually give him two months, and our process, we've we've kind of got it down to where there's probably one to two, maybe three passes, and then we have a finished portfolio. So like I'm providing a lot of inspiration. I think where he is so valuable, and it's obvious because of his popularity and and the work he produces, he's able to very clearly and um directly put thoughts on paper. He can take what I'm saying and he and he can understand my inspiration and really know what I'm I'm wanting. Yeah. Um, he's just got the abilities and you know, believe me, if if I could do all of this myself, I would. But this is one thing that I I'm not putting. I'm I'm not I'm not doing that. I will I will continue.
SPEAKER_05Convenient is not necessarily the appropriate word, but there's a convenience factor to it being a character from a movie or or from a play that so there's already a formulated concept and idea. Yeah. And then it's okay, let's take all these different aspects of this individual or this character and turn them into logos and turn them in like the clock for hook. I mean, it everything has meaning and value to that story, and then when you put them all together collectively, then it paints that picture and tells that story, and it's clearly a Captain Hook theme. So that's that's yeah, that's that's really cool.
SPEAKER_01Yeah, and I mean, really, um Breakfast at Tiffany's and Kingdom are the only ones that don't have like characters. Kingdom, I I I was just going with royalty and goat hill. So we did like a goat king collab with the sword and all kinds of stuff. And then Breakfast at Tiffany's was as simple as like the Tiffany color was very popular then, and I love waffles, so why not? So let's do it. Yeah, I love that. So we're gonna have a golf event. Yeah, well, yeah, and uh it just so happened. I mean, yeah, it's easier to to kind of boot tail off of a a character and whether it's like my perspective on that character or playing off of it in my own way. Love a lot of times the main logo of any of the events is is really never the most popular or the most well-liked. It's always the either the mascots or the alternate logos, and I have to rain myself back a lot of times because you get bogged down in some of these details, and it's like, all right, we don't need seven logos, like work on something else.
SPEAKER_04Yeah.
SPEAKER_01I mean, even to the scorecards, like I designed all the scorecards. I uh it's you can anything that takes my time and research, that's that's the the OCD of a weirdo pharmacist brain that you know now doesn't have as much time but figures out a way to do it. But right.
SPEAKER_05That's I would imagine this is going to reach someone who is not familiar with your events and is learning about them for the first time. And if they wanted to sign up for the event that's happening at Fields Club in August, how would they do that?
SPEAKER_01Yeah. Yeah. So um everything has always been through Instagram, and it was just easier to do things through my personal account. And then when I found like, hey, let's try to create something separate to just, you know, solidify the concept, creating the King Collective. So we've got, you know, an Instagram there. So either through there or through me personally, just asking or showing interest. Um each year, I like I have a goal, but it always varies dependent on the type of group that we want to have, whether it be a more intimate group or a larger group. Um and and I understand that, you know, times have changed. It's it's not everyone has COVID free time and free, not free money, but for those that get, you know, whatever type of stimulus check that was, um just added income. And I understand too that it's like that time of year is hot, especially with going back to school, fall break, the things going on. So it's balancing all of that. Um I've had probably each year is maybe like a third new people. Um each year. It's impressive. So it's yeah, and a lot of it, it's all word of mouth. So I've found that my my reach with Instagram is I I don't follow the algorithm. I don't do what I'm supposed to do. I hate posting on social media. So I'm at a disadvantage. But the network of people, I'm it spans over 500 easily of just word of mouth, whether you've been to an event over the last seven years or know someone that has, that's that's the cool thing about it. So, you know, even even those that aren't golfers have I've I've I've heard stories of finding out about the events. So um, but the best way to if you are interested or want to sign up, it's just go to my Instagram, KMRN Kelly or King Collective and with case. I'm still I'm still old old school. Yeah, I just I don't know. It's a control I guess it's a control issue too.
SPEAKER_05But yeah, no, I get it. I get it. Yeah. Man, thanks for coming on and and talking about the entire process and inspiration and just everything that goes into them. It's always been fascinating to me because I know it is not um an easy lift, and you put a lot of energy and time into it, and they look like they are incredible events.
SPEAKER_01Yeah, I appreciate that. Yeah, it's it's a lot of fun. Um I the past few years I've said I will take a break just to not think about it, but I continue to do them. I think as long as I have a theme, there's gonna be an event. So that that fuels you've got to rest in my life.
SPEAKER_05Yeah, yeah, that's that's the fuel, yeah. Cause then it's just like because then you the creative juices start flowing, and I can do this, I can do this.
SPEAKER_01Yeah, I I can see how that yeah, and it's it's a lot of fun to do with my wife. Like she's also very creative, she's a writer, she has a lot of ideas, and she helps me so much. So it's it's something fun that we get to do together. And um, so I I enjoy that, and I I really just enjoyed meeting meeting everyone, and at the end of the day, you know, golf, golf is a platform that we get to consume a lot of our time. A lot of our time, but I would I would never trade it. Like I think it's well worth it in my opinion. So but yeah, uh thank dude, thanks for having me on. I I enjoyed it. I know I was rambling a lot of times, but you know, I I really I like sharing what I've done and stories through people to just give someone else any type of inspiration to do something for themselves or for others. Like it's just a way that I like to get back in my own way. It's just it it's weird to say that because it doesn't feel like because I'm not physically giving any like it's not like you're giving it to a charity or like giving your time to volunteer for XYZ. Like, so it's a it's a different feeling, but all that's no, I get that.
SPEAKER_05I I get that. And I don't think you're rambling at all. I think Yeah, it wasn't rambling, it was you telling your story, which I wanted to hear. So yeah, it was great. Yeah, quick couple quick questions.
SPEAKER_01Not used to talking about it. Oh, really? You're not used to talking about it, really? I mean, not lately. Okay, that's surprising. I mean, I talked to I talked to Shannon. I talked to Shannon about it, and I talked to when people ask, I yeah, I'll talk to them about it. Um, but it's just it's just not the first thing that normally comes up unless they know about it and they want to know. But a little bit. That makes sense. Yeah.
SPEAKER_05Well, let's try to play it sometime soon. I I need to run into you at the Cove. Um we'd love to make that happen.
SPEAKER_01I want to take I want to take the family to Birmingham so bad. Come don't come on. Um, I know it's just finding time. The the whole retail schedule, like I've got a whiteboard that has our entire family year schedule by month, and it is so depressing because trying to figure out between all of the stuff that like I mean it it's essentially saying, all right, do I want to forego uh member member and member guest this year? Yeah, no, right. No, like but I need I need to I need to take them on a trip. Like just us and the girls, like like we're going to Chicago in May. Like I don't know. It's just, but it's so tough when she doesn't get as much time and a different schedule. I can take whatever I want because I don't care anymore. Like the flexibility, I mean, and and you know. Yeah. Um, so it's just figuring out what makes sense based on the schedule and the time of year and the fact that we're already in April and is nuts. We haven't taken yeah, we and we haven't taken any time for ourselves yet.
SPEAKER_05Well, whenever you want to come to Birmingham, we will love to host you.
SPEAKER_01Um I want to take her, I want to show her Sanford. I want to take her to all the places that I went to. I I just haven't been back in a while and I miss I miss the city. So come on. I would like I would like to do that. I just gotta see what makes sense. Yeah. Are you um are you are you involved in any other things like in the area? Like Birmingham, like I know that there was like a big young professional chapter, but there's also like is it about town or is there's some other like in Birmingham type stuff for young professionals and no? Okay.
SPEAKER_05I rely on Jacqueline for all that. She tells me about all the new restaurants. Yeah, no, uh no, not involved with a chamber or I'm not even involved with PTO. Uh-uh. Yeah, like that. We we always we tell the teacher of our daughter's class, we're always like, Look, we'll show up for field trips, but we're not gonna be on PTO. If you need markers, if you need paper towels, let us know. We'll take care of that kind of stuff. But we're not getting involved in class parties, none of that mess. Uh-uh.
SPEAKER_01Yeah, I don't blame you. I have y'all and I don't know if if uh your wife and daughter care about like the whole other aspect of a country club. Like, do you have a social club outside? Because I know of course, like you guys are going up to Sweden's even as a family quite often, but like anything local that so we were members of Uber Country Club for a long time.
SPEAKER_05And then it got it was so um there were a few trips to the swimming pool, and this was 2023, maybe 20, yeah, 2023. We would go to the pool and you couldn't even get a chair. And so when that happened, we were like, I was like, this is ridiculous. I was like, but that's why we're paying. And so no, so that's part we just moved and we moved to um a neighborhood that has a swimming pool, has pickleball courts, actually has two swimming pools. Got it all. Yeah, so we've got all that now, which has been just great. So excited about that this summer. Um, but no, I mean, and we're involved in our church, right? But yeah, yeah, it's it the the country club scene, we could do an entire podcast on the country club scene in Birmingham. That would actually be a fascinating conversation.
SPEAKER_01So I'm curious if if no if there was no fact like money's not a factor, time, who you need to know. If you were joining one club, what is it? Shoal Creek. Uh, sorry, you froze. Shoal Creek. Okay. That makes sense.
SPEAKER_05Yeah. And and I've and well, in Country Club of Birmingham's up there, but I mean I I made the comment the comment to Jaclyn last summer. I was like, Shoal Creek is it's just just special. Like you go out there and it is a golf experience. Now, it's not exactly a family, it's not a country club, it's a golf club.
SPEAKER_01And that's that's the big thing too, because like if if I'm looking at any type of club, it's always the golf is the most important. Yeah. But if I'm looking at a golf club versus a country club, you know, those priorities change, but you're still looking at the golf.
SPEAKER_05Like and if it's if it's country club, it's probably country club. Birmingham and then probably Vestavia. Yeah, Vestavia's great. And there's a lot a lot. We've had the head pro Vestavia on, and he's fantastic. Their head teaching professional is great. Um, their swimming facilities are nuts. But Vestavia's and I mean their greens right now are incredible.
SPEAKER_01They did a a big renovation, probably what, within the last five years?
SPEAKER_05Uh I think a little longer than that, but yeah. Longer than that. Okay. Completely reverse the back nine, I think. Didn't change the front a ton, but the back nine is completely different than it used to be.
SPEAKER_04Okay.
SPEAKER_05And it's come to Birmingham and we'll go play.
SPEAKER_01I yeah, seriously. Like there and Country Club Birmingham. Like it's just when I was there, I didn't play all of those because I didn't have I didn't have that network in college, but I also was playing Ross Bridge for 10 bucks. So like why would be anywhere else? Yeah, you can't beat that. Yeah. Have you played Old Overton at all? Oh, yeah. Yeah.
SPEAKER_05So my stepdad's a member.
SPEAKER_01Old Overton's great. I love Old Overton. I love that logo and the whole vibe. Yeah. But I feel like we're in the Mounds, North Carolina. Mm-hmm. That's cool. Birmingham's a slept-on city, dude. I still, I still sell it to people.
SPEAKER_05Sure is. You're absolutely right.
SPEAKER_01Yeah. Yeah. All right, man. Well, I mean, I can I can let you go. Uh, you've you've been hard at work today. You said did you do another episode before me?
SPEAKER_05Yeah, we had another one before this. Yeah. It's been a it's been a busy, it's been a busy night, but it's been a good night. We've got I've got travel coming up. Robbie has travel coming up, so we gotta try and get them recorded when we can. Um But yeah, it was fun having you on. Thanks for sharing everything about all the events. Like that's yeah, it was fun to hear about.
SPEAKER_01Um appreciate you. Like, thanks for listening. Um I truthfully, I I don't I don't think people give a shit about most stuff these days. So like when someone asks me, and I know I kind of instigated like, hey, I want to chat, but like it it's nice for for someone to want to listen.
SPEAKER_05No, absolutely. And and no, I'd also asked you beforehand, so I was the first person you just sent a reminder. So yeah, no, I was something I wanted to talk about. I wanted to hear about just everything that goes into those events because I know it's not an easy task. So thanks for sharing the stories. Absolutely, dude. Cool. Well, don't be a stranger, come to Birmingham. Seriously, yeah, and uh let's make that happen sooner rather than later.